Search Engine Marketing Course & Google Ads Training

Search Engine Marketing Course Overview

Our comprehensive search engine marketing course in Pondicherry offers in-depth training on utilizing Google AdWords to achieve your marketing objectives. With a practical, hands-on approach, you’ll gain the skills needed to run effective campaigns for top brands. Our program focuses on the essentials of digital marketing, ensuring you work on what truly matters without overwhelming you with unnecessary material. Whether you’re a search engine marketer, entrepreneur, or aspiring student, this course is your gateway to the enchanting realm of online advertising and digital marketing.

For Whom

• Anyone interested in becoming an Online advertising expert should take this course.
• Anyone who wants to become a specialist in Digital Marketing
• Anyone who is looking to market their business with the use of Google AdWords
• Small business owners/entrepreneurs looking for highly-qualified traffic to their website or product landing page
• Social Media and Marketing managers looking to run campaigns for their companies
• Freelancers looking to run campaigns for clients

Entry Requirement

Course Content

• Search Engine Marketing Overview
• Pay-per-click overview
• Getting to Know Ads
• Landing Page and Its Importance
• Researching Keywords
• Keywords Planner Tool
• Planning a Search Campaign
• Creating Ad Group
• Optimizing for Performance
• Using Display Ads
• Tests and Assessment
• Google Ads Tools and Commands
• Bid and its Management
• Settings & Audiences
• Auto Targets
• Exploring Dimensions
• Segments and Filters in Ads
• Payments and other Issues, etc.

Course Duration :

24 Hrs

Medium of Instruction:

English & Tamil

Teaching Methodology:

Face to face classroom teaching.

Learning Environment:   

• Client Location (If Prefered)
• Our ergonomically designed class rooms are fully air-conditioned, equipped with white boards; audio/video equipment’s and free wi-fi.

Qualification or experience of facilitators:

A facilitator and assessor of this course will possess the following:

1. An educational qualification equivalent to a degree
2. Certification in Google Ads / Experienced in SEM & Google Ads

Course Attendance

100%

Course Venue   

16, 1st Cross Street, Anna Nagar, Puducherry – 605005