As a local business owner in Pondicherry, you know how important it is to appear on Google when people search for services or products of yours. With proper local SEO strategies, it’s now easier to reach potential customers in your area by optimizing your Google My Business (GMB) profile. GMB is a free tool offered by Google that allows businesses to manage their online presence on Google, including appearing in search results and Google Maps.
11 Basic tips to optimize your GMB Profile
By optimizing your GMB listing, you can improve your local SEO and increase the visibility of your business to targeted customers. Here are 11 tips to help you optimize your GMB profile and increase calls for your business.
1. Update Right and Relevant Categories
Make sure that you have selected the right categories for your business. This will help Google understand what your business does and show it to the right people. Choose the most relevant categories for your business, and if you’re not sure which ones to choose, take a look at your competitors’ listings for ideas.
2. Update Description with Local Keywords
Your GMB profile should include a brief description of your business that includes relevant local keywords like “Affordable CCTV installation in Pondicherry” or “best Ac repair and near Pondicherry”. This will help Google understand what your business is about and improve your chances of showing your business to people when they search for that term.
3. Optimize Landing Page with Keywords
Your landing page is the website that customers will see when they click the website button on your GMB listing. Make sure your landing page includes local keywords relevant to your business and location. For example, if you own a spa in Pondicherry, make sure your landing page includes keywords like “Pondicherry spa” or “body massage spa in Pondicherry”. If you don’t have a website, consider hiring us. We help you to create a professional website for your business.
4. Post Updates, Offers, and Events
Posting regular updates offers, and events on your GMB profile will keep it fresh and engaging. This can help you stand out from your competitors and keep your customers up-to-date with what’s happening in your business.
5. Upload Real-time Images Constantly
Uploading images to your GMB profile is a great way to give customers a sense of what your business is like and make your listing more engaging. Make sure to upload real time images that are high-quality, visually appealing, and relevant to your business. If you run a restaurant, you might want to upload pictures of your menu items, your dining area, or your outdoor seating area. If you are a dentist, you might want to upload close-up pictures of your patient’s teeth before and after the treatment.
6. Rename Your Images with the Service name before Uploading
When uploading images to your GMB profile, it’s a good idea to rename them with the name of the product or service you’re showcasing. By doing this, you increase the chance of your GMB profile appearing in Google search results when users search for that specific product or service. So, instead of using generic names like “IMG1234.jpg,” try renaming your images to something like “best-pastries-pondicherry.jpg” if you run a bakery. This way, you can ensure that your images and your business are easily discoverable by potential customers.
7. Ask Customers to write Keyword-Focused Reviews
Encourage your customers to leave reviews on your GMB profile, and make sure they use keywords in their reviews. It’s also best if you give them some sample reviews such as “affordable CCTV installation in Pondicherry ” or “RM Sky Tech is one of the best AC repair services in Pondicherry ”, so they can edit their own version of the review. Reviews can help boost your visibility on Google and encourage more people to contact you. Plus, it will help Google to rank your profile when people are searching for those keywords.
8. Create Listings in Multiple Local Directories with the Same NAP
Create listings for your business in multiple local directories, such as Pondicherry Online, Yellow Pages, Local India, and others, using the same name, address, and phone number (NAP). This will help improve your business’s local SEO and make it easier for people to find you.
9. Add Location or Service Phrases in Business Name
If you are creating a new Google My Business (GMB) profile, it’s recommended that you add your city and service name along with your business name in the name field. For instance, if you own a restaurant in Pondicherry, consider adding “XXXXXX Pondicherry Restaurant” to your business name. Doing this can help improve your visibility in local searches.
However, if you already have an existing GMB profile, editing the business name can be risky. Google may restrict your profile if you overdo it, so it’s best to exercise caution and not make too many changes to your profile name.
10. Engage with Customers and Respond to their Reviews
Engage with your customers on your GMB profile by responding to their reviews and questions. This will help build trust with your customers and improve your online reputation.
11. Track and Compare the Performance Reports
Track and compare the performance of your GMB profile over time. This will help you understand how people are finding and interacting with your business online and identify areas where you can improve.
Hire RM Sky Tech to Increase your Local SEO
If you’re looking for a professional and reliable local SEO service in Pondicherry, consider hiring RM Sky Tech. We specialize in helping local businesses like yours, optimize their online presence and attract more customers. Contact us today to learn more.